A legal disclaimer
About
Founded on the fresh idea that pets, people, and planet deserve a better, safer pet food
Loop Pet Food began with a simple idea: create something better for our best friends.
When our co-founder Laura Stanford couldn’t find safe, high-quality pet food in Kenya, and grew tired of navigating costly imports and recurring aflatoxin scares - she decided to take matters into her own hands.
Starting from her kitchen in 2022 and inspired by her loyal pup, she began crafting meals made from local, wholesome ingredients. No fillers, no toxins — just real food for real dogs.
What began as a homemade experiment has grown into East Africa’s first full-scale insect-powered pet food company delivering safe, tasty, and planet-friendly nutrition made right here in Kenya.
Why Loop?
We’re on a mission to nourish pets, support people, and protect the planet — one bowl at a time
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Delicious: Pets love the taste of our carefully crafted recipes, made with African super power local ingredients that evoke natural tastes - from apple, cinnamon, to the protein-rich crunch of local insects.
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Nutritious: Each batch is made with farm-fresh vegetables like sukuma wiki (spinach), carrots, cassava, and potatoes, paired with protein-rich black soldier fly larvae (BSFL) — a natural superfood loaded with essential amino acids, healthy fats, and digestible nutrients. All of our products are formulated to global best standards (KEBS and FEDIAF).
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Local & Sustainable: We work with East African farmers and circular supply chains to build a resilient food and feed system. From our sustainable and reusable packaging, to low waste stream inputs from our manufacturing process, to using insect protein and repurposed agri-waste, we're reducing our environmental impact while creating value across the ecosystem.
What Makes Us Different
At Loop Pet Food, we’re not just feeding pets — we’re reimagining the process for crafting pet food. Rooted in Kenyan ingenuity, driven by science, and inspired by the joy of wagging tails, we’re proud to be building a new kind of nutrition story — one that starts with local farmers and ends with a happy, healthy dog.
Insect-Powered Protein
Our signature ingredient — black soldier fly — is a sustainable, high-performance protein source that’s easier on the planet than chicken or beef, offers the equivalent nutrition and easier on your pet’s digestion.
Farm-to-Bowl Ingredients
Locally sourced, naturally grown, and always fresh.
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Rigorous
Food-Safety
Our products are produced using the world standard for kibble of extrusion technology for the ultimate food safety, while using innovative ingredients that drive safe and intentional nutrition from within. If it’s not safe enough for your pet, it doesn’t make it into the bag
Closed-Loop
Ethos
The circular economy is deep seated and woven into everything that we do at Loop: From the way we source to the way we produce, Loop is committed to minimizing waste and maximizing impact.​
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